Last Updated: June 2, 2025

Thank you for visiting www.lightfocused.com (the “Site”), which is operated by FL Brands LLC. This Privacy Policy (this “Policy”) describes what personal information we and our affiliates (collectively, “FL Brands”) collect about you, how we collect it, how we use it and share it, and what choices you have regarding it. This Privacy Policy applies to information we collect about you in our stores, through the Site, and anywhere else we interact with you.

Your Consent to this Policy. By using the Site or visiting our stores, you expressly consent to the collection, use and sharing of your personal information as described in this Policy.

Personal Information We Collect. We collect the following categories and types of personal information:

• Contact Information: your first and last name, company name, postal address, email address, and phone number;
• Other identifying information: IP address, passwords and other security information for authentication and access, social media usernames, and cookie identifiers;
• Financial Information: credit card, debit card and bank account information when purchasing products from us;
• Demographic information: gender and age;
• Internet or other electronic activity: your browsing and click history, including information about how you navigate within the Site;
• Commercial information: products purchased or viewed on the Site;
• Inferences drawn from the categories described above in order to create a profile about you to reflect your preferences, characteristics, behavior and attitude; and
• Chat Logs: chat interactions with our service team when using our chat function.

Why We Collect Personal Information. We may use or may have used the personal information we have about you in the following ways:

• Transactional Purposes: We use your contact information, financial information, and commercial information to:
• Receive, process, confirm, send and track your order;
• Analytical Purposes: We use your other identifying information, internet activity and browsing history, commercial information, and demographic information to analyze preferences, trends and statistics.
• Marketing and Promotional Purposes: We use your contact information, commercial information, demographic information, internet or other electronic activity, and inferences to:
• Inform you of our new products, services and offers;
• Maintenance and Improvement of Services and Website: We use your contact information, commercial information, and internet activity and browsing history to:
• Provide and maintain functionality on the Site;
• Handle your customer services requests; and
• Help us diagnose technical and service problems and administer our site.
• Review and Content Creation Purposes: We use your contact information and commercial information to display content on social media and other advertising.
• Security and Fraud Prevention: We use your contact information, other identifying information, commercial information, financial information, geolocation data, internet activity and browsing history, audio and visual information and inferences to protect the Site, our company, and others and to prevent fraud, theft and misconduct.

How We Collect Personal Information. We may collect or may have collected personal information about you from various sources.

• We collect information directly from you: We collect contact and demographic information directly from you. We also collect payment information from you.
• From your friends or family members: We may collect contact information from your friends or family member when they tag you on a post to one of our social media pages.
• Chat Logs: chat interactions with our service team when using our chat function.
• From our business partners and service providers: We may collect contact information, demographic information, commercial information, and internet and electronic activity from demographic companies, analytics providers, advertising companies and networks, third-party retailers, and other third parties that we choose to collaborate or work with.
• From social media platforms: We may obtain your contact information and other identifying information from a social media platform or network, such as Facebook, Twitter, Pinterest, and Instagram, if you interact with us on social media.
• From our affiliates: We may obtain your contact information and other identifying information from affiliates that you have interacted with.
• We collect information from you passively. We collect Internet or other electronic activity passively using tools like browser cookies. In general, we do not share personal information about you with third parties for such third-parties’ own marketing or advertising purposes. We do share personal information with third parties for other purposes. For example, we share personal information with:
• Our Service Providers: We may contract with companies or persons to provide certain services including credit card processing, shipping, data analysis and management, promotional services, etc. We call them our Service Providers. We provide our Service Providers with the information needed for them to perform these services. We also ask our Service Providers to confirm that their privacy practices are consistent with ours.
• Our Affiliates: We may share personal information with businesses controlling, controlled by, or under common control with LightFocused.
• Corporate Transactions: We may share personal information with parties to business transactions such as those we deal with in mergers, acquisitions, joint ventures, sales of assets, reorganizations, divestitures, dissolutions, bankruptcies, liquidations, or other types of business transactions. In these types of transactions, personal information may be shared, sold, or transferred, and it may be used subsequently by a third party.
• Law Enforcement and Courts: In certain instances we may disclose your contact information when we have reason to believe that it is necessary to identify, contact or bring legal action against persons or entities who may be causing injury to you, to LightFocused or to others. We may also disclose your contact information when we believe the law or legal process requires it.

Cookies. We use cookies to enhance the user experience on our Site. Please email hello@lightfocused.com for additional information.

Opting Out of Mailings. The Site provides you with several opportunities to agree to receive communications from LightFocused, and any of our affiliated brands or divisions. If at any time you wish to stop receiving communications from us please send us an email to hello@lightfocused.com with the phrase “Privacy Opt-out: LightFocused Mailings” in the subject line, or write to us at the address provided below, and we will remove you from our mailing list. Alternatively, for e-mail communications, you may opt out of receiving such communications by following the unsubscribe instructions set forth at the bottom of our promotional e-mail messages.

California Privacy Rights. Under the California Consumer Privacy Act (“CCPA”), California residents have certain rights regarding the personal information that businesses have about them. This includes the right to notice, access and/or deletion of your personal information, as well as the right to direct a business to stop selling your personal information.

• Right to Notice. You have the right to be properly notified of the following:
• Personal Information We Collect: Please review the section of this Privacy Policy titled Personal Information We Collect for more information about the personal information we collected about you in the past 12 months.
• Right to Access Your Information: You have the right to request the following covering the 12 months immediately preceding your request:
• The specific pieces of personal information we have collected about you

- The categories of personal information that we have collected about you

- The categories of sources from which we collected the personal information

- The purpose for collecting or selling the personal information

- The categories of personal information that we have disclosed about you, the purpose for disclosing such personal information and the categories of third parties with whom we disclosed such personal information

- The categories of personal information that we have sold about you, as well as the categories of third parties to whom we sold such personal information

Please note that we may still use aggregated and de-identified personal information that does not identify you or any individual.

• Right to Deletion: You have the right to request that we delete any personal information about you that we have collected from you. Please note that there are exceptions where we do not have to fulfil a request to delete information, such as when the deletion of information would create problems with the completion of a transaction or compliance with a legal obligation.

How to Exercise Your Access and Delete Rights: To exercise your access and delete rights as described above, please submit a verifiable consumer request to us by emailing us at hello@lightfocused.com.

Verifiable Consumer Requests: Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may only make a verifiable consumer request for access to your personal information twice within a 12-month period. The verifiable consumer request must: 1) Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative of that person; and 2) Describe your request with sufficient detail that allows us to properly understand, evaluate and respond to it. We cannot respond to your request to exercise your access and/or deletion rights if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. Making a verifiable consumer request does not require you to create an account with us. However, we do consider requests made through your password-protected account sufficiently verified when the request relates to personal information associated with that specific account. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

Response Timing and Format: We attempt to respond to a verifiable consumer request within 45 days after we receive it. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing within 45 days after we receive your initial request. If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option. Any disclosures we provide will only cover the 12-month period immediately preceding the date we receive the verifiable consumer request. The response we provide will also provide the reasons we cannot comply with a request, if applicable. For access requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance. We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

• Right to Opt-Out of Sale: While we do not sell personal information in exchange for any monetary consideration, we do share personal information for other benefits that could be deemed a “sale,” as defined by the CCPA (Cal. Civ. Code 1798.140(t)(1)). We support the CCPA and wish to provide you with control over how your personal information is collected and shared. If you would like to exercise your right to request opt-out of sale, please submit a request to hello@lightfocused.com
• Right to Non-Discrimination: We will not discriminate against you (e.g., through denying goods or services, or providing a different level or quality of goods or services) for exercising any of the California rights afforded to you.

Financial Incentives. We may offer financial incentives, such as providing you discounts to sign up for our mailing list. You may withdraw from these financial incentives at any time by emailing us at hello@lightfocused.com. The value of your personal information is the value of the offer presented to you. We have calculated the value of the incentive by using the expense related to the offer.

Complaints. In compliance with the CCPA, we commit to resolve complaints about your privacy and our collection or use of your personal information. We ask that you kindly email us at hello@lightfocused.com, so that we have an opportunity to resolve your complaint.

Do Not Track. Some internet browsers – like Internet Explorer, Firefox, and Safari – include the ability to transmit “Do Not Track” or “DNT” signals. Since uniform signals have not been adopted, we do not current process or respond to “Do Not Track” or “DNT” signals.

California’s Shine the Light law. California residents with an established business relationship with us can request information once a year about sharing their personal information with third parties for the third parties’ direct marketing purposes. If you are a California resident and would like to request more information under the California Shine the Light law, you can email us at hello@lightfocused.com.

International Customer Privacy. If you choose to provide LightFocused with your information, you consent to the transfer and storage of that information on our servers located in the United States.

Security. We maintain physical, electronic, and procedural safeguards to protect the confidentiality and security of personal information transmitted to us. Unfortunately, however, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, to the extent permitted by law, we do not guarantee or warrant the security of any personal information you transmit to or from the Site, and you do so at your own risk.

Protecting Children. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and you are aware that any of your children has provided us with personal information without your consent, please contact us and we will take steps to remove that information from our servers.

Links to Third Party Web Sites. The Site may contain links to web sites operated and maintained by third parties, over which we have no control. Privacy policies on such linked websites may be different from this Policy. You access such linked websites at your own risk. You should always read the privacy policy of a linked website before disclosing any of your information on such website.

Updates to this Policy. This Policy may be updated periodically and without prior notice to you to reflect changes in our personal information practices. You should review this Policy periodically so that you keep up to date on our most current policies and practices. We will post a prominent notice on the Site to notify you of any significant changes to our privacy practices and indicate at the top of the Policy when it was last updated.

Who Can You Contact for More Information? If you have any questions or suggestions about the Site, FL Brands, or this Policy, please contact us at hello@lightfocused.com.